Esthetic Vs Functional Dentistry… What’s More Important To Grow Your Dental Practice?

Patients expect esthetic dentistry regardless of any additional training or certifications in cosmetics because what is the alternative…ugly dentistry? Dr. Laskin is ruffling some feathers in this episode discussing why marketing yourself as a cosmetic dentist alone may not be an effective strategy. Listen in to learn what you can do to make your practice stand out amongst the rest of the cosmetic dentists.

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